Here is my assessment of why most people (myself included the past few years) don’t hustle … most people don’t want to do what it takes to succeed!
The only real answer I have come up with is, most of us simply don’t really want to do what we are doing! In other words, we don’t really LOVE what it is we are doing for work. We are not passionate about it.
Because let’s be honest, success requires a tremendous amount of hard work! Not only hard work, but often times it is going to require a lot of work that we don’t enjoy: ie. Travel, Long Hours, Networking Events, Computer Work, Accounting, Marketing, Etc….
The difference is this … when you are absolutely passionate and committed to something you will happily do shit you don’t like doing, or you will find a way to get it done by being resourceful. When you are not passionate or committed you will find excuses not to get it done (period)
So … if you aren’t currently achieving the level of success you want in business, then I encourage you to go through a self discovery process. This is exactly what I did over the Holidays. I spent hours …
I have spent countless hours doing stuff and talking to people that were not aligned with my “real” interests or values. I also came to understand that if you stand any chance at long term success, your offering must have a extreme pain to disconnect.
Not sure what “Pain to Disconnect” is?
Pain to Disconnect is when we find value in something and become dependent on having it: it either entertains us, helps us grow our business or educates us so we really hate to give it up. In fact we do everything possible to keep it.
Some Common Examples:
The BIG takeaway is this … you must provide a service that requires monthly fees! This is the only way you can ensure recurring revenue for your business